Brushing isn't boring.
A Colgate Kids × Bluey tap game for a mall activation. Kids aged 3–6 catch falling germs and sweets on our 32" kiosk to score points, and every catch pops into a Colgate smile.
Tell a four-year-old to brush and you get a shrug. Let them catch the germs that rot their teeth, watch each one pop into a Colgate smile, and they'll queue for another round. The brand message is the game mechanic.
Sixty seconds of glorious chaos.
- Step 01
Attract
A slogan, the germ gang and a looping scene. One big red button, sized for small hands.
- Step 02
3 · 2 · 1
A countdown builds the moment, and the parents gather round.
- Step 03
Play
Germs, chocolate, soda and lollipops fall from the sky. Catch them before they escape: a regular germ is 10 points, a fast one 20, and the boss takes three taps for 50.
- Step 04
Pop!
Every catch pops into the Colgate logo, with sparkles, points and sound.
- Step 05
Win
Score, nickname, leaderboard. The top scorer gets a code to collect a gift at the booth.
Catch the germs. Score the points.
Germs and sweets fall from the sky, and kids have 60 seconds to catch as many as they can before they escape. Every catch scores points and pops into the Colgate logo. The brand is the reward, not an ad.
Art-directed, not assembled.
We explored five visual directions before locking the look, then refined every character. The boss germ alone went through two full versions.
Glossy 3D01
Flat 2D02
Sticker03
Clay04
Storybook05
Boss germ · v106
Boss germ · v207
On the mall floor.
The kiosk sat inside the Colgate Kids booth, matched to the backdrop and floor graphics, with a live leaderboard driving the next round.
- 32"
- Portrait kiosk, 1080×1920
- 3–6
- Player age, big tap targets
- 60s
- Per round
- 0
- Personal data: nickname only
State of the art. On our own screen.
Every EVLV activation runs on our 32" portrait Android kiosk, a dedicated screen we design, build and ship for, end to end. The same build runs as a web twin for demos and remote guests.
- HTML5 Canvas game engine
- Android kiosk shell
- Convex live leaderboard
- AI-assisted character art
- Hebrew RTL UI
- Web build on Netlify
Play a round.
The live web build of the game. Best on a touchscreen, but a mouse works too.
Heart of the Beast
Your brand. Our screen.
Bring the goal and the audience. We design, build and run the activation.