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01AI Photo Booth · Film Premiere

Heart of the Beast

An AI photo booth for the Israeli premiere of Heart of the Beast. Guests stepped up to our 32" kiosk and walked away as the hero of the film: in the Alaskan wild, with a dog by their side.

Client
Tulip Entertainment × Purina Pro Plan
Event
Israeli premiere · Cinema City Rishon LeZion · 17.9.2026
Screen
EVLV 32" portrait Android kiosk
Our role
Concept, design, build, on-site
The idea

A premiere lobby is an hour of waiting for a film. We made the waiting part of the film. One photo, and every guest becomes the lead in their own scene from the movie: branded, emailed, and theirs to keep.

The guest flow

One tap to the wild.

  1. Welcome
    Step 01

    Welcome

    Key art, a live wilderness loop and one gold button. The sponsors are on screen from the first second.

  2. Pick a scene
    Step 02

    Pick a scene

    Eleven film-inspired scenes in a swipe carousel, or "surprise me". The guest's photo stays pinned above.

  3. The wait is the show
    Step 03

    The wait is the show

    Around 20 seconds. The chosen scene drifts full-bleed while facts about the film roll by.

  4. The reveal
    Step 04

    The reveal

    The guest, the dog, the wild. Full screen, framed in Pro Plan branding.

  5. Take it home
    Step 05

    Take it home

    A gold email ticket, or a QR to a personal page with a download button. Every share carries the brand.

The moment

Selfie in. Movie still out.

Our pipeline sends the guest photo, together with art-directed scene references, to a state-of-the-art image model. The face stays true; the world is built around it.

At the booth
~20 seconds later
At the booth~20 seconds later
The craft

Eleven scenes. One film.

Every scene was art-directed from the world of the movie: frozen rivers, auroras, summit sunsets. The guest picks one, the model puts them inside it.

  • Edge of the World
    Edge of the World01
  • After the Crash
    After the Crash02
  • Campfire Under the Aurora
    Campfire Under the Aurora03
  • The Frozen River
    The Frozen River04
  • Into the Blizzard
    Into the Blizzard05
  • View From the Summit
    View From the Summit06
  • The Misty Forest
    The Misty Forest07
  • Trail Partners
    Trail Partners08
  • Night Watch
    Night Watch09
  • Loyal to the End
    Loyal to the End10
  • The Rescue Run
    The Rescue Run11
In the real world

Made for the lobby.

Built around the premiere's own key art, palette and sponsors, so the booth felt like part of the event, not a rental in the corner.

Made for the lobby.
32"
Portrait Android kiosk
11
Film-inspired AI scenes
~20s
From photo to movie still
3
Touchpoints: kiosk, email, QR page
Under the hood

State of the art. On our own screen.

Every EVLV activation runs on our 32" portrait Android kiosk, a dedicated screen we design, build and ship for, end to end. The same build runs as a web twin for demos and remote guests.

  • Kotlin + Jetpack Compose
  • CameraX
  • Convex backend
  • State-of-the-art image model
  • Resend email
  • AI video key-art loop
  • Web twin on Netlify
Live demo · Private

Step into the scene.

The live web twin of the booth. Take a photo with your phone or laptop camera and get your own scene from the film.

Private link. Ask us for the password.
Next case

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Your brand. Our screen.

Bring the goal and the audience. We design, build and run the activation.

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